Honda is announcing the arrival of the Honda Racer(TM), a much-anticipated 1/64th scale Hot Wheels car designed by Honda R&D Americas, Inc., in Torrance. The Honda model, along with designs from five additional automakers, were selected as part of the Hot Wheels Designer’s Challenge as a way to celebrate the die-cast brand’s 40th anniversary. The Honda Racer will arrive on store shelves in May 2008.
The key element to the design of the entire car is that the body is in the shape of the Honda “H” emblem. The exterior shape resembles an imaginative side-by-side racecar of 1960s vintage that encloses a driver and a navigator. The general shape, styling and paint scheme is further inspired by Honda’s early participation in Formula 1 racing and its 1967 RA 273(TM) racecar. The white and red paint scheme, the open cockpits, large exhaust system and open wheels are all elements inspired by the historic Honda racecar.
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