Developed in conjunction with El Segundo, Calif.-based Siltanen & Partners Advertising, the campaign illustrates the Kizashi’s competitive spirit against luxury competitors Volvo S40, Audi A4 and Mercedes C300 in safety and braking, handling and quietness tests. However, the comparative tests don’t stop there. Suzuki also incorporates a motorized sofa, bubble wrap suit and stretch limo to add a little humor to the spots.

The “Kizashi Kicks” campaign features three 30-second and two 15-second television commercials that further communicate the Kizashi’s performance, capability and value story. One of the commercials highlights Kizashi’s cornering ability by pitting it in a slalom test against a Mercedes C300 and a less than graceful stretch limo. Another spot compares the Kizashi’s dynamic performance attributes to an Audi A4 and a man piloting a motorized sofa. In each instance, the Kizashi triumphs in impressive and hilarious fashion.

The broadcast television advertisements are complemented by a highly interactive microsite, www.KizashiKicks.com, which showcases the new commercial content and provides interactive animation, videos and a suggestion tool for feedback. The website also offers links to Suzuki’s new Kizashi Ring of Fire racing video game, video of the Kizashi’s Tokyo to L.A.: The Hard Way intercontinental road trip, the Suzuki Auto site, dealer locator, and a build and pricing feature. Suzuki will continue to provide additional content on the “Kizashi Kicks” website throughout the year.

Targeted toward younger buyers with a male skew, Suzuki’s new “Kizashi Kicks” advertising campaign will air in ASMC’s top-20 markets, including but not limited to, New York, Chicago, Pittsburgh, Charleston, S.C., Mobile-Pensacola, Ala., Raleigh-Durham, N.C., Baton Rouge, La., Nashville, Tenn., Burlington, Vt., Charleston, W.Va., and Wilkes-Barre, Pa. Television programming highlights include the Academy Awards, GRAMMY® Awards, the AFC Championship game, NCAA Tournament, “Survivor,” “30 Rock,” “The Mentalist,” “Dancing with the Stars,” “American Idol,” “House” and “Desperate Housewives.”

        Market                Location          Show Open      Show Close
  Texas State Fair         Dallas             Sept. 26, 2008  Oct. 19, 2008
  San Antonio              San Antonio        Oct. 2, 2008    Oct. 5, 2008
  Auto Expo Long Island    Long Island, N.Y.  Oct. 16, 2008   Oct. 19, 2008
  Central California
   Auto Show               Fresno, Calif.     Oct. 31, 2008   Nov. 2, 2008
  SEMA                     Las Vegas          Nov. 4, 2008    Nov. 7, 2008
  Seattle Int'l Auto
   Show                    Seattle            Nov. 5, 2008    Nov. 9, 2008
  Florida (Tampa) Int'l
   Auto Show               Tampa, Fla.        Nov. 6, 2008    Nov. 9, 2008
  South Florida Auto
   Show                    Miami Beach, Fla.  Nov. 7, 2008    Nov. 16, 2008
  Alabama International
   Auto Show               Birmingham, Ala.   Nov. 13, 2008   Nov. 16, 2008
  Charlotte Int'l Auto
   Show                    Charlotte, N.C.    Nov. 20, 2008   Nov. 23, 2008
  Los Angeles Int'l Auto
   Show                    Los Angeles        Nov. 21, 2008   Nov. 30, 2008
  Memphis Auto Show        Memphis, Tenn.     Nov. 21, 2008   Nov. 23, 2008
  Central Florida Auto
   Show                    Orlando, Fla.      Nov. 26, 2008   Nov. 30, 2008
  Arizona Int'l Auto
   Show                    Phoenix            Nov. 27, 2008   Nov. 30, 2008
  Las Vegas Motor Trend    Las Vegas          Nov. 28, 2008   Nov. 30, 2008
  Nashville                Nashville, Tenn.   Nov. 28, 2008   Nov. 30, 2008
  New England Auto Show    Boston             Dec. 3, 2008    Dec. 7, 2008
  Indianapolis Int'l
   Auto Show               Indianapolis       Dec. 26, 2008   Jan. 1, 2009
  San Diego Int'l Auto
   Show                    San Diego          Dec. 31, 2008   Jan. 4, 2009
  Silicon Valley Int'l
   Auto Show               San Jose, Calif.   Jan. 8, 2009    Jan. 11, 2009
  Utah Int'l Auto Show     Sandy, Utah        Jan. 16, 2009   Jan. 19, 2009
  South Carolina Int'l
   Auto Show               Greenville, S.C.   Jan. 16, 2009   Jan. 19, 2009
  Auto Expo. Of the
   Midlands                Omaha, Neb.        Jan. 22, 2009   Jan. 25, 2009
  Houston Auto Show        Houston            Jan. 24, 2009   Feb. 1, 2009
  Pennsylvania Auto Show   Harrisburg, Pa.    Jan. 28, 2009   Feb. 1, 2009
  Greater St. Louis
   Int'l Auto Show         St. Louis          Jan. 28, 2009   Feb. 1, 2009
  Philadelphia Auto Show   Philadelphia       Jan. 31, 2009   Feb. 8, 2009
  Washington Auto Show     Washington, D.C.   Feb. 4, 2009    Feb. 8, 2009
  Portland Auto Show       Portland, Ore.     Feb. 5, 2009    Feb. 8, 2009
  Grand Rapids Auto Show   Grand Rapids,Mich. Feb. 5, 2009    Feb. 8, 2009
  Iowa-Illinois Auto
   Show                    Davenport, Iowa    Feb. 6, 2009    Feb. 8, 2009
  North Carolina Int'l
   Auto Show               Raleigh, N.C.      Feb. 12, 2009   Feb. 15, 2009
  Motor Trend
   International
   Baltimore               Baltimore, MD      Feb. 12, 2009   Feb. 15, 2009
  Chicago Int'l Auto
   Show                    Chicago            Feb. 13, 2009   Feb. 22, 2009
  Spokane Auto Show        Spokane, Wash.     Feb. 13, 2009   Feb. 22, 2009
  Cincinnati Auto Show     Cincinnati         Feb. 19, 2009   Feb. 22, 2009
  Dallas Auto Show         Dallas             Feb. 18, 2009   Feb. 22, 2009
  Louisville New Car
   Show                    Louisville, Ky.    Feb. 20, 2009   Feb. 22, 2009
  Cleveland Int'l Auto
   Show                    Cleveland          Feb. 21, 2009   March 1, 2009
  Greater Milwaukee Auto
   Show                    Milwaukee, Wis.    Feb. 21, 2009   March 1, 2009
  Greater Rochester
  Int'l Auto Show          Rochester, NY      Feb. 25, 2009   March 1, 2009
  Oklahoma City            Oklahoma City      March 5, 2009   March 8, 2009
  Kansas City Int'l Auto
   Show                    Kansas City, Mo.   March 11, 2009  March 15, 2009
  Virginia Motor Trend
  International Auto
   Show                    Richmond, Va.      March 13, 2009  March 15, 2009
  Atlanta Journal
   Constitution            Atlanta, Ga.       March 14, 2008  March 22, 2009
  Columbus Int'l Auto
   Show                    Columbus, Ohio     March 19, 2009  March 22, 2009
  Minneapolis/St. Paul
   Auto Show               Minneapolis, Minn. March 21, 2009  March 29, 2009
  New Orleans Auto Show    New Orleans        March 20, 2008  March 22, 2009
  Dayton Auto Show         Dayton, Ohio       March 26, 2009  March 29, 2009
  Denver Int'l Auto Show   Denver             April 1, 2009   April 5, 2009
  Albany Auto Show         Albany, N.Y.       April 3, 2009   April 5, 2009
  New York Int'l Auto
   Show                    New York           April 10, 2008  April 19, 2009
  Pittsburgh Int'l Auto
   Show                    Pittsburgh, Pa.    TBD             TBD
  Albuquerque Auto Show    Albuquerque, N.M.  April 17, 2009  April 19, 2009

April sales were led by Suzuki’s midsize crossover SUV, the XL7, which sold an impressive 3,082 units, an increase of 33 percent over 2007. The SX4 model line also contributed to Suzuki’s April increase with 2,860 units sold, up 119 percent year-over-year.

Suzuki Auto’s versatile line of vehicles includes the spirited four-door SX4 Sport, bold and functional five-door SX4 Crossover, exciting XL7 midsize SUV, rugged Grand Vitara compact SUV, popular Forenza sedan and Forenza Wagon, and the European-styled Reno. Every vehicle in the line provides Suzuki’s standout virtues of toughness, leading-edge style and high-end features at very competitive prices. All 2008 Suzuki automobiles are backed by America’s #1 Warranty: a 100,000-mile/seven-year, fully transferable, zero-deductible powertrain limited warranty.

In addition to the North American reveals of Concept Kizashi and Concept Kizashi 2, the global introduction of Concept Kizashi 3 coincides with Suzuki’s announcement that it will produce a sport sedan derived from the Concept Kizashi 3 design.

“Kizashi means ‘prelude’ in Japanese, and that’s exactly what this design represents for Suzuki from both a business and a product standpoint,” said Mark Harano, president, American Suzuki Automotive Operations.

The future production model will be built at Suzuki’s brand-new Sagara plant in Japan, currently under construction, and provide an accessible alternative to the near-luxury segment. While a firm timetable has not been announced, Suzuki will deliver the Kizashi-influenced sport sedan to North American dealers by 2010.

The closest-to-production variation of the Concept Kizashi series, Concept Kizashi 3 embodies Suzuki’s interpretation of the sport sedan segment in the North American market. The Kizashi’s “super sport” identity, a core component of the Suzuki brand DNA, is tempered by the vehicle’s overall mission to provide strong, refined urban performance.

The vehicle’s exquisitely engineered body reflects Suzuki’s distinctive combination of capability and refinement, with power flowing from a 3.6-liter DOHC V6 engine with plated cylinders — a weight-and space-saving technology that evolved from the lessons learned by Suzuki’s motorcycle and WRC development teams. The body’s monochrome finish, Kizashi Silver, gives the vehicle a sense of composure and depth of character, with metallic paint sparkling to emphasize the dynamism of the body’s cross-section.

Concept Kizashi 3 Specifications

Powertrain layout Front engine, four-wheel drive with Advanced i-AWD system
Seating capacity(persons) Five
Tires 255/30ZR21 9.5J
Wheels 21-inch, nine-spoke, aluminum
Engine 3,564cm3 V6, DOHC, 24-valve
Transmission Six-speed automatic (with paddle shifters)
Maximum power 300 hp
Overall length 4,650mm/183.1 in.
Overall width 1,900mm/74.8 in.
Overall height 1,450mm/57.1 in.
Wheelbase 2,800mm/110.2 in.
Minimum ground clearance 120mm
Body color Kizashi Silver

In addition to the go-anywhere X-HEAD, Suzuki will showcase the SXForce, a sportbike-inspired concept based on the all-new 2008 four-door SX4 Sport that embodies the company’s legendary motorcycle heritage. Suzuki also sports its entry in the World Rally Championship (WRC), a head-turning vehicle derived from the five-door SX4 Crossover that has received significant attention since being introduced at SEMA in 2007.

“Suzuki Auto is pleased to be a part of NAIAS 2008 on the heels of another year of record-setting sales, which can be credited, in large part, to our versatile and award-winning products along with growing brand familiarity,” said Mark Harano, president of American Suzuki Automotive Operations. “With the popular SX4 Sport now in showrooms and more fresh designs and exciting product introductions on the horizon, Suzuki Auto is well-positioned for continued success in 2008.”

Suzuki X-HEAD

Making its North American debut, the funky Suzuki X-HEAD concept cross-utility vehicle was built to offer serious off-road performance and was first seen globally at the 2007 Tokyo Motor Show.

With flexibility and fun at the heart of its appeal, the X-HEAD concept offers adaptable stowage with diverse load-carrying capabilities and can be coupled with three distinct purpose-built modules, including the “Camper,” which allows two adults to sleep in comfort. X-HEAD also can be equipped with the “Fashion,” which provides stylish urban mobility, or the “Rescue,” which is designed for emergency search and safety operations.

Resembling an iconic Tonka truck, but with more capability than a mere toy, the rugged and functional X-HEAD concept combines the off-road capabilities of the Suzuki Jimny and Grand Vitara with the load-carrying capacity of the Suzuki APV van from Japan — all in a package that combines confidence with panache. The truck is fitted with a full-time four-wheel-drive system with limited slip center differential and boasts a four-cylinder, 16-valve DOHC powerplant matched to a six-speed dual clutch transmission. X-HEAD also is outfitted with aggressive off-road tires featuring an “X” tread along with steep approach and departure angles that further enhance its go-anywhere-anytime capabilities.

In the airy, functional cockpit, the X-HEAD includes many practical features designed for added convenience and comfort, including a rear vision camera with wide monitor display and neoprene seats with net sheets for waterproofing. And in case you find yourself in a precarious situation, the X-HEAD also comes equipped with a portable multi-utility toolbox that includes a combination flashlight/hammer. If preparedness is your motto, X-HEAD is your vehicle.

Suzuki SXForce

The SXForce is one of the latest additions to Suzuki’s media-acclaimed Suzuki LIVE Series (LIFESTYLE VEHICLES) — a line of brand-dedicated concept vehicles specially designed for life enthusiasts, adventurers and thrill-seekers.

Reinforcing the link between the company’s rich motorcycle heritage and versatile line of fun-to-drive automobiles, the SXForce is a sportbike-inspired concept based on all-new 2008 SX4 Sport. Designed and built by Road Race Motorsports of Santa Fe Springs, Calif., the SXForce boasts a powerful 250-horsepower, 2.0-liter, turbocharged engine matched to a five-speed manual transmission.

The exterior shell of the SX4 Sport has been modified to be eye-catching to both four-wheel and two-wheel enthusiasts. It features a striking blend of carbon fiber, Flash Pearl White and Orange Metallic paint and showcases a number of performance-based automotive parts and stunning motorcycle accents, including sportbike-style side rearview mirrors and dual exhaust, also found on the championship-winning GSX-R1000.

While the SXForce is sure to be a showstopper on display, it was designed to look even better on the road. This fully drivable, track-tested SX4 Sport concept receives several performance enhancements, including a fully tuned performance suspension system, F1-style outlet gills to help underhood air flow, tailored rear bodywork with carbon fiber diffuser, Carbontrix rear wing, Tein coilover suspension height and damper setup, and reinforced structure to further enhance rigidity for optimal handling. The SXForce is outfitted with 18-inch Enkei racing wheels and a staggered high-performance Toyo T1-R tire package — 225/45-18 in the front and 235/40-18 in the rear. It also is equipped with Rotora six-piston calipers with two-piece 355mm rotors for sportbike stopping power.

The motorcycle theme continues inside the SXForce, beginning with suede and leather seats and interior appointments, mimicking sportbike leathers. Other interior enhancements include motorcycle instrument cluster and controls, roof air intake for optimal breathing and a revised track-themed interior featuring carbon fiber components and accents. Engine vitals are monitored via a Zeitronix ZT-2 wideband data logger and all vital engine parameters are logged on a laptop and viewed on the ZT-2 gauge mounted on the Hayabusa handlebars. The SXForce is equipped with an integrated Garmin navigation system, and its rear seats have been removed and replaced by a high-output Rockford Fosgate audio system.

Suzuki SX4 WRC

With its sports-minded heritage, coupled with a passion to excel in the world’s most competitive venues, Suzuki Auto drives toward another motorsports challenge with its entry in the World Rally Championship (WRC).

Derived from the five-door SX4 Crossover, a prototype model of the SX4 WRC was first unveiled at the Geneva Motor Show in February 2006.

Developed as a driver-friendly World Rally Car offering excellent controllability under a wide range of rally conditions, this creation by Suzuki Sport, Suzuki’s motorsports division, has involved extensive testing on many different types of surfaces. As a supplement to the testing, Suzuki Sport chose two events in 2007, the Rallye de France and the Wales Rally GB, to closely represent the majority of surface types. The Rallye de France is known as one of the most challenging tarmac events, and the Wales Rally GB, held later in the year, is similarly well regarded.

The SX4 WRC boasts a 2.0-liter turbocharged J20 engine with full-time 4WD drivetrain and a five-speed sequential gearbox. The vehicle’s 1,997 cc engine delivers 320 brake horsepower between 4,000 and 4,500 rpm, along with a maximum torque of 590 N-m (435 lb.-ft.) at 3,500 rpm.

The SX4 WRC’s powertrain features a carbon three-disc clutch, electronically controlled center differential and mechanical front and rear differentials. Its well-balanced chassis and rigid structure allow the front and rear MacPherson struts with coil springs work to their full potential, while Reiger shocks deliver dynamic, responsive handling. For tarmac, the vehicle is fitted with 20/65-18 tires fitted on 8X18-inch wheels. On gravel, 17/65-15 rubber is mounted to 7X15-inch wheels.

The SX4 WRC sits on a wheelbase of 2,500 mm, stands 1,450 mm high and weighs 1,230 kg (the minimum authorized). All specs reflect those of the final-phase development-test vehicle and are not necessarily indicative of the 2008 entry. As noted by Nobuhiro Tajima, vice president of Suzuki Sport, the endeavor is still in development, including the engine, transmission and suspension.

The WRC effort builds on Suzuki’s outstanding success in the JWRC, where the Swift Super 1600 has enjoyed an excellent record, creating even more excitement and anticipation in 2008.

Suzuki SX4 Sport

The all-new 2008 four-door Suzuki SX4 Sport is the urban cousin to the five-door SX4 Crossover and designed to ease the day-in, day-out metropolitan grind for its drivers. Sharing a common appeal to those who live a life consistent with Suzuki’s “Way of Life” brand philosophy, the SX4 Sport and SX4 Crossover seamlessly blend into varied driving conditions and environments.

The SX4 Sport inherited its award-winning handling capabilities from the Suzuki Swift, which has won more than 16 international awards. Having wowed journalists and drivers throughout the world, the sporty Swift character embodied in the SX4 Sport can now be enjoyed by U.S. consumers. Suzuki’s development benchmark for the SX4 Sport was to meet or beat the Swift on key dynamic performance attributes in order to win the heart of the American consumer.

SX4′s appeal does not end at the track, as it offers bold, youthful styling along with a generous list of standard features and a surprisingly roomy interior. Targeted toward younger buyers with a male skew, the SX4 Sport represents a core model for Suzuki that has a personality distinct from its competitors.

Built in Japan, the SX4 Sport features a sophisticated 2.0-liter, four-cylinder, 16-valve DOHC engine matched to a five-speed manual transmission or an available specially tuned four-speed automatic transmission. The responsive engine’s strong low-end torque provides the fun-to-drive feeling commuters and weekenders crave, along with more power than segment volume leaders. The 2.0-liter engine delivers 143 horsepower and 136 lb.-ft. of torque, with an estimated EPA fuel economy rating of 23 mpg/city and 31 mpg/highway with automatic transmission.

The 2008 SX4 Sport is one of the best-equipped compact cars in America, with more standard features than cars costing thousands more. The base SX4 Sport’s standard features include six airbags (front driver and passenger airbags, driver and passenger side-impact airbags and side curtain airbags), four-wheel disc brakes with ABS and electronic brake-force distribution, tire pressure monitoring system, trip computer, front seatbelt pretensioners, power windows, locks and mirrors, remote keyless entry, air conditioning, AM/FM/CD/MP3 audio system with four speakers, tilt steering wheel, aero body package, 17-inch alloy wheels and floor mats. The starting MSRP for the four-door SX4 Sport is $14,770 plus $625 for destination and handling.

The Convenience Package adds cruise control and a leather-wrapped steering wheel with integrated audio controls, automatic climate control and heated outside mirrors. Adding only $500, the starting MSRP for the SX4 Sport with the Convenience Package is $15,270. For just another $1,000, the Touring package adds a six-disc CD player, upgraded 380-watt audio system with nine speakers, including subwoofer, fog lamps, a rear spoiler, Electronic Stability Program (ESP)(1) with traction control system and SmartPass keyless entry and start system, and starts at $16,270. An automatic transmission is available for $1,100 on all models.

Suzuki SX4 Crossover

Since its introduction as a 2007 model, the Suzuki SX4 Crossover has received numerous awards, including being named one of the “Top 10 Coolest Cars Under $18,000″ by Kelley Blue Book and “Best Kept Secret of 2007″ by Autobytel. The SX4 Crossover features a sophisticated 2.0-liter, in-line four cylinder, DOHC engine rated at 143 horsepower. Fitted with intelligent all-wheel drive as standard equipment, the five-door is America’s most affordable all-wheel-drive vehicle and is sure to be a year-round standout in any driving condition.

Several refinements have been made for the 2008 model year, including a revised fifth gear ratio (M/T) for improved highway mpg and reduced NVH, remote fuel door release, air conditioning with automatic climate control and heated outside mirrors with the Convenience package. Other available features for the 2008 SX4 Crossover include Bluetooth connectivity, sport pedals and shifter. The starting MSRP for the five-door SX4 Crossover is $15,270 plus $625 destination and handling.

Suzuki XL7

Redesigned for the 2007 model year, the XL7 midsize crossover SUV evolved from a body-on-frame, rear-wheel-drive design to a larger, more comfortable front-drive unibody design. Suzuki’s flagship SUV, which proudly displays a quadruple five-star safety rating, boasts a standard 3.6-liter V6, DOHC engine rated at 252 horsepower matched to a five-speed automatic transmission with manumatic control, available all-wheel drive and three-row seating. All work together to deliver the size, style, power and flexibility needed to facilitate a consumer’s active lifestyle with ease.

For 2008, the XL7 packs even more value into Luxury and Limited models with added standard features. Luxury models now include standard power moonroof and six-CD audio system. Limited models feature a substantially lower MSRP than the 2007 model, and include significant upgrades to the standard equipment list, including power heated front seats, touch screen navigation system, rear vision camera system, power moonroof, chrome wheels and six-CD, Pioneer-branded premium audio system. Limited models also offer an available rear entertainment system. The starting MSRP for the XL7 midsize SUV is $21,349 plus $650 destination and handling. The fully-loaded Limited is available for $28,899 plus destination.

With the arrival of the 2008 SX4 Sport, Suzuki expands its Suzuki LIVE Series (LIFESTYLE VEHICLES) – a line of brand-dedicated concept vehicles specially designed for life enthusiasts, adventurers and thrill-seekers.

Suzuki introduces the SXForce, a sportbike-inspired concept based on the on the all-new 2008 SX4 Sport. Designed and built by Road Race Motorsports of Santa Fe Springs, Calif., the SXForce boasts a powerful 250-horsepower, 2.0-liter, turbocharged engine matched to a five-speed manual transmission.

The exterior shell of the SX4 Sport has been modified to be eye-catching to both four-wheel and two-wheel enthusiasts. It features a striking blend of carbon fiber, Flash Pearl White and Orange Metallic paint and showcases a number of performance-based automotive parts and stunning motorcycle accents, including sportbike-style side rearview mirrors and dual exhaust, also found on the championship-winning GSX-R1000.

While the SXForce is sure to be a showstopper on display, it was designed to look even better on the road. The fully drivable, track-tested SX4 Sport concept receives several performance enhancements, including a fully tuned performance suspension system, F1-style outlet gills to help underhood air flow, tailored rear bodywork with carbon fiber diffuser, Carbontrix rear wing, Tein coilover suspension height and damper setup, and reinforced structure to further enhance rigidity for optimal handling. The SXForce is outfitted with 18-inch Enkei racing wheels and a staggered high-performance Toyo T1-R tire package – 225/45-18 in the front and 235/40-18 in the rear. It also is equipped with Rotora six-piston calipers with two-piece 355mm rotors for sportbike stopping power.

The motorcycle theme continues inside the SXForce, beginning with suede and leather seats and interior appointments, mimicking sportbike leathers. Other interior enhancements include motorcycle instrument cluster and controls, roof air intake for optimal breathing and a revised track-themed interior, featuring carbon fiber components and accents. Engine vitals are monitored via a Zeitronix ZT-2 wideband data logger. All vital engine parameters are logged on a laptop and viewed on the ZT-2 gauge mounted on the Hayabusa handlebars. The SXForce is equipped with an integrated Garmin navigation system, and its rear seats have been removed and replaced by a high-output Rockford-Fosgate audio system.

SX4 WRC

With its sports-minded heritage, coupled with a passion to excel in the world’s most competitive venues, Suzuki Auto drives toward another motorsports challenge with its entry in the World Rally Championship (WRC).

Derived from the five-door SX4 Crossover, a prototype model of the SX4 WRC was first unveiled at the Geneva Motor Show in February 2006. Developed as a driver-friendly World Rally Car offering high controllability under a wide range of rally conditions, this creation by Suzuki Sport, Suzuki’s motorsports division, has involved an extensive testing program on many different types of surfaces. As a supplement to the testing, Suzuki Sport chose two events in 2007, the Rallye de France and the Wales Rally GB, to closely represent the majority of surface types. The Rallye de France is known as one of the most challenging tarmac events, and the Wales Rally GB, held later in the year, is well regarded for similar reasons.

The SX4 WRC boasts a 2.0-liter turbocharged J20 engine with full-time 4WD drivetrain and a five-speed sequential gearbox. The vehicle’s 1,997 cc engine delivers 320 brake horsepower between 4,000 and 4,500 rpm, along with a maximum torque of 590 N-m (435 lb.-ft.) at 3,500 rpm.

The SX4 WRC’s powertrain features a carbon three-disc clutch, electronically controlled center differential and mechanical front and rear differentials. Its well-balanced chassis and rigid structure allow the front and rear MacPherson struts with coil springs work to their full potential, and its Reiger shocks deliver dynamic, responsive handling. For tarmac, the vehicle is fitted with 20/65-18 tires fitted on 8X18-inch wheels. On gravel, 17/65-15 rubber is mounted to 7X15-inch wheels.

The SX4 WRC sits on a wheelbase of 2,500mm, stands 1,450mm high and weighs 1,230 kg (the minimum authorized). All specs reflect those of the final-phase development-test vehicle and are not necessarily indicative of the 2008 entry. As noted by Nobuhiro Tajima, vice president of Suzuki Sport, the endeavor is still in the early stages of development, including the engine, transmission and suspension.

The WRC effort builds on Suzuki’s outstanding success in the JWRC, where the Swift Super 1600 has enjoyed an excellent record, creating even more excitement and anticipation in 2008.

Grand Vitara Dune

First introduced at the 2005 SEMA Show, the Grand Vitara Dune is designed for off-road enthusiasts who demand off-road capabilities. Well-equipped with 11.5 inches of minimum ground clearance and a towing capacity of 3,000 lbs., the Dune provides enough muscle to add a huge dose of exhilaration to any weekend. This Grand Vitara concept also features off-road skid plates, fender flares, wear-reducing cladding and running boards, all dressed in lightning yellow paint to match the color scheme of Suzuki ATVs. Roomy on the inside, the five-passenger Dune features a rear off-road gear storage and “mobile garage” work station, ideal for last-minute adjustments. The Dune also is equipped with a built-in GPS and navigation system.
SX4 Crossover Accessories

To complement Suzuki’s versatile, stylish product line, the company offers an array of Genuine Suzuki Accessories – a line of style-enhancing trim packages and accessories designed to personalize Suzuki cars and SUVs sold in the United States. Suzuki showcases a number of pre-production performance-enhancing parts and interior and exterior accessories for the sporty SX4 Crossover.

To further support the launch of Suzuki’s two new vehicles, Suzuki developed a line of 2007 XL7- and SX4-based “Suzuki LIVE Series” concept vehicles. At NAIAS, Suzuki unveils its Flix, a movie-theater-themed XL7 concept, and showcases BaseCamp, an XL7 concept built for outdoor enthusiasts.

“Suzuki LIVE Series” Vehicles
Last year, American Suzuki Motor Corporation (ASMC) launched the “Suzuki LIVE Series” (LIFE VEHICLES) — a line of brand-dedicated concept vehicles specially designed for life enthusiasts, adventurers and thrill-seekers. In concert with its “Way of Life” brand proposition, promising products for active lifestyles, and to support the launch of the all-new XL7 and SX4, ASMC introduces four all-new “Suzuki LIVE Series” vehicles for 2007.
The vehicles, coined Flix for film and entertainment buffs; BaseCamp for outdoor adventure enthusiasts; Zuk for motorcycle and racing aficionados; and SXBox for avid gamers; are on display at various auto shows and lifestyle events around the country.

Flix
Built by Carlab of Orange, Calif., and based on the all-new 2007 XL7, the Flix concept offers film and entertainment enthusiasts the ultimate mobile movie experience. The Flix’s ultra-rich, super-clean and modern exterior accentuates the redesigned body of the all-new XL7. The XL7 concept is dressed in midnight black paint with platinum accents and deep crimson “theater red” perimeter LED linear emitters encircling the lower valence of the midsize SUV.
In addition to its eye-catching exterior appearance, the Flix is outfitted with an unprecedented in-vehicle movie system. After parking at the optimal film-viewing destination, Flix’s clamshell roof can be opened, revealing a maximum-size moonroof that serves as a 40-inch movie screen. Additionally, the XL7 concept’s front roof panel vents, giving way to a high-density digital projection system to display a family’s movie of choice. For those who prefer the traditional drive-in movie experience, Flix’s projection system can be positioned to display movies nearly anywhere — the side of a building, a billboard or almost any wall.
The interior look of the Flix resembles a contemporary private screening room, dressed in plush materials to evoke elegance and sophistication. The XL7 concept features four individual bucket seats that pivot 180 degrees to view the elevated giant screen. The Flix also is equipped with a next-generation, high-definition DVD player with integrated hard drive for maximum AV storage, a professional THX/SDS-theater quality sound system, pivoting quarter window speakers and red door/floor strip lighting to further enhance the in-vehicle movie experience.

BaseCamp
Built by Carlab of Orange, Calif., and based on the all-new 2007 XL7, the BaseCamp concept offers cutting-edge design and technology to fulfill the needs of outdoor adventure enthusiasts. The BaseCamp’s exterior is blanketed with liquid metal body paint and finished with titanium cladding around the perimeter, which also is easily converted to a catwalk for unprecedented upper vehicle access and storage.
The concept features a unique gullwing passenger side door that, when opened, reveals a warm, inviting, modern interior and attachable peninsula bar work station with full media connectivity, including Wi-Fi Internet access, Bluetooth integration and iPod(1)/MP3 capabilities. The BaseCamp also features a custom roof rack system with an integrated dual slot bike rack and Santa Cruz mountain bikes, eight high-intensity LED light clusters, including a unique “down” lighting system, an enclosed cargo/luggage area and forward-mounted miniature camera. After arriving at a campsite, a modern canopy with carbon fiber frame can be attached to the roof rack, keeping adventurers dry in inclement weather or protecting against the sun, and creating a welcoming ambiance for visitors.
The BaseCamp’s interior reflects a similar high-tech design and feel with mica-hued light-toned seating and titanium accents throughout the inside of the vehicle. In the rear cargo area, the vehicle features a utility storage pack and access system. Additionally, the XL7 concept is equipped with in-dash CD/DVD and GPS/Navigation system with real-time traffic.

2007 Suzuki XL7
The all-new XL7 blends SUV versatility, style and safety, and features available all-wheel drive and seven-passenger, three-row seating to provide adaptability for active, mobile lifestyles. The 3.6-liter, V6, DOHC engine delivers 252 horsepower and 243 lb.-ft. of torque, and is matched to a five-speed automatic transmission with manumatic controls.
The XL7 has a long list of standard features, including a five-speed automatic transmission with manumatic shift, extensive safety features, including four airbags, tire pressure monitoring system (TPMS), ABS with electronic brake-force distribution (EBD), traction control system (TCS) and Electronic Stability Program (ESP)(2). Additional standard features include remote keyless entry, tilt steering wheel, power windows, door locks and mirrors, two 12-volt accessory outlets, cruise control, 16-inch alloy wheels, satin silver trim, air conditioning with automatic climate control, trip computer, automatic headlamps, AM/FM/CD audio system with six speakers and privacy glass.
Three trim levels are offered: XL7, Luxury and Limited. Offered in five- and seven-passenger configurations and either front-wheel drive or available all-wheel drive, XL7 has a starting manufacturer’s suggested retail price (MSRP) of $22,899. The XL7 Luxury adds leather-appointed interior, power driver seat, heated front seats, wood trim accents and 17-inch alloy wheels and has a starting MSRP of $24,599.
The top-of-the-line XL7 Limited features standard seven-passenger seating and adds fog lamps, rear spoiler, upgraded roof racks with aluminum lower bumper valances, premium XM Satellite Radio-ready audio system with seven speakers (including subwoofer), auto-dimming rearview mirror with compass, remote starter and DVD entertainment system. The feature-packed XL7 Limited carries an MSRP of $27,949.
There are three optional packages to go with the three trim levels: A seven-passenger seating package (available on XL7 and XL7 Luxury); a DVD entertainment package (available on three-row Luxury) that features a DVD entertainment system with wireless headphones and remote starter system; and a Platinum Touring package featuring a touch-screen navigation system, 17-inch chrome-plated alloy wheels with unique design and sunroof

2007 Suzuki SX4
The 2007 Suzuki SX4 compact sport X-over (crossover), recently named “Best Kept Secret of 2007″ by Autobytel, is designed for those who live an adventurous life and is sure to be a year-round standout in any driving conditions. The all-new SX4 (the name stands for (S)port (X)-over for (4) seasons of weather) features a handsome five-door hatchback design, a sophisticated standard all-wheel-drive system, excellent stability and crisp handling characteristics. Built in Japan, the SX4 features a sophisticated 2.0-liter, in-line four cylinder, 16-valve DOHC engine rated at 143 horsepower. SX4 is also fitted with intelligent all-wheel drive (i-AWD) as standard equipment. The i-AWD system operates in three modes for maximum fuel economy on dry pavement or to facilitate traction in case of snow or mud.
The SX4′s standard features include six airbags; front driver and passenger airbags, driver and passenger side-impact airbags and side-curtain airbags; four-wheel ABS with EBD, TPMS, seatbelt pretentioners, power windows, locks and mirrors, remote keyless entry, air conditioning, AM/FM/CD/MP3 audio system with four speakers, tilt steering wheel, 16-inch alloy wheels, black roof rails, daytime running lights, fender flares and silver bumper guards. SX4 carries an MSRP of $14,999.
The SX4 comes in two trim levels: SX4 and SX4 Sport. SX4 is available with a Convenience Package, which includes cruise control, leather-wrapped steering wheel and steering-wheel-mounted audio controls. SX4 Sport includes: TCS and ESP, auto temperature control, cruise control, leather-wrapped steering wheel and steering-wheel-mounted audio controls, premium audio with six-disc CD changer and nine speakers (including subwoofer), silver-color roof rails and SmartPass keyless entry and start system. SX4 Sport has an MSRP of $16,399. All trim levels are available in manual or automatic transmission with standard AWD.

2007 Suzuki Grand Vitara
First introduced as a 2006 model, the Grand Vitara has garnered much media and consumer praise and has won numerous awards, including a recent “Best Buy” from Consumer Guide. The 2007 Grand Vitara features a standard 2.7-liter, V6, 24-valve DOHC engine, a sophisticated available Four-Mode full-time four-wheel-drive system, tough unibody construction enhanced with a built-in ladder frame and an extensive list of interior amenities and standard safety features.
The list of standard safety features is extensive: ABS with EBD and ESP, including traction control, six airbags, three-point driver and front-passenger seat belts featuring shoulder height adjustment; in the rear seat, each passenger is provided with a three-point seat belt system and a headrest. With its carefully engineered control layout and close attention to materials and fit-and-finish, the interior of the Suzuki Grand Vitara is functional and attractive.
The Grand Vitara comes in three trim levels: Base, XSport and Luxury. The standard five-speed manual transmission and two-wheel drive starts at an MSRP of $19,379. The Grand Vitara with Luxury Package and Four-Mode full-time four-wheel-drive system drives tops out at $23,399.

2007 Suzuki Product Line
Suzuki’s diverse product line now features the XL7 and Grand Vitara SUVs and a variety of cars to match the needs of every lifestyle. The 2007 vehicle line also includes the functional SX4 compact X-over (crossover), popular and versatile Forenza sedan and Forenza Wagon, European-styled Reno and sporty, yet fuel-efficient Aerio sedan.