Whether it’s for a battery boost or to replace a flat tire, the new MINI Road Assist app for iPhone and BlackBerry users puts control in the driver’s hand – and handset. Perhaps the best part, it eliminates the need for lengthy conversations about vital vehicle information and location and jumps directly to sending help after a short call.

To begin using the app, MINI owners will need to download it to their iPhone or compatible BlackBerry device. Step-by-step instructions guide users to enter their Vehicle I.D. (VIN), name, address and other details – even uploading a photo of their MINI. When a MINI owner needs roadside help, they simply launch the app, select their service need and press the “call” button. Their user information, vehicle location and service need are all transmitted automatically to customer service representatives – saving valuable time to get them motoring again as quickly as possible.

This feature utilizes global positioning system (GPS) technology, pinpointing a caller’s location to help customer service representatives identify the nearest available service provider and communicating their exact location. Once service is confirmed, the mobile app delivers the driver with the service provider’s name, an estimated time of arrival and an automated service follows up to ensure the issue has been resolved.

MINI Road Assist FREE download