Little Guy Worldwide recently premiered its new ruggedized line of teardrop camper trailers at the 2008 Moab Easter Jeep Safari.

According to Kip Czoch, the company’s factory rep at the weeklong event, “The Little Rough Rider defeated every obstacle, climbing off camber without scraping or bumping on either approach or breaking over angles on departure. This truly is a first in the recreational vehicle industry: a camper that can be taken off-road, just about anywhere that your 4-wheel drive can go. Of course, with a minimum of 19 inches of water-fording capability, and 31 inch all-terrain tires, it’s not hard to see how the Little Rough Rider would eat up the brush and the trails.”

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Sweetest Day is getting a sugar rush this year, courtesy of the Jeep brand. Seven sweet toothed consumers created a scene today when they licked their way through more than 700 pounds of chocolate in the “Sweetest Day the Jeep Way” challenge in Cleveland. After licking her way through a chocolate-covered Jeep grill and searching through more than 45,000 pieces of wrapped candy, Anne Gemkow of Chicago tasted victory, winning an all-new 2008 Jeep Liberty 4×4 with Sky Slider roof.

“I never thought my sweet tooth would actually come in handy,” said Gemkow. “I’ve always been a huge Jeep fan and I can’t wait to cruise around town in my new Jeep Liberty.”