Hyundai Motor America announced today that it has teamed up with Rhys Millen Racing (RMR) to create the “Art of Speed” Genesis Coupe show car. The Hyundai RMR “Art of Speed” Genesis Coupe 2.0t will be on display at the Hyundai booth at the Specialty Equipment Market Association (SEMA) show in the Las Vegas Convention Center from Nov. 4 - Nov. 7, 2008. The RMR Genesis Coupe will be the first of many Genesis Coupes to be modified by some of the best tuner shops in the world. This RMR - developed Genesis Coupe will be a fully functional race car capable of putting the driver in the winner’s circle.”

“The unique part of this project is that it will be moving art, which is why we named it the ‘Art of Speed,’” says Rhys Millen, professional race driver and founder of RMR. “The focus will be on the engine and a radical body design to complement the factory body lines. We are going to transform the Genesis Coupe into an apex-carving machine with jaw-dropping looks. We think it has the possibility of being one of the coolest cars at the show.”

continue reading "Hyundai Introduce Genesis Coupe at SEMA Show"

Hyundai Motor America announced plans to advertise during the nation’s largest sporting event, the National Football League’s Super Bowl. Hyundai’s purchase of two 30-second spots during the third and fourth quarters marks the company’s first Super Bowl advertising effort since 1989. The ads will air on the game broadcast Sunday, February 3, 2008.

continue reading "Hyundai Super Bowl advertising"

Hyundai aims to shatter premium automobile paradigms with the North American International Auto Show introduction of its new flagship, the all-new Genesis rear-wheel-drive sports sedan on January 13. With capabilities and features comparable to $60,000 luxury sedans, Genesis will be offered at a starting price under $30,000 when it goes on sale this summer.

Genesis offers three powertrains, including 3.3-liter and 3.8-liter V6 engines, and Hyundai’s all-new 4.6-liter Tau V8. Tau will produce an estimated 368 horsepower on regular fuel, and lead all its competitors in specific output with 80 horsepower per liter. With technology rivaling more expensive luxury sedans, Genesis showcases features such as XM NavTraffic, Adaptive Front Lighting System (AFLS), Smart Cruise Control, Lexicon audio systems and electronic active head restraints.

continue reading "Hyundai Unveils Genesis Premium Sports Sedan"

Korean carmaker Hyundai presents its new i30 car and new multi-purpose TQ van for the first time in the UAE at the 9th Middle East International Motor Show in Dubai (Nov 14–18). The new vehicles will be joined on the stand by the latest models of the Azera, Elantra, Sonata, Tuscan, Santa Fe, Veracruz and Centennial. Initially available as a 5-door hatchback and an estate car, the i30 opens a new chapter for Hyundai in Europe and the MENA region.

The new TQ comes in passenger van and commercial van versions. The people mover is available in a variety of seating layouts: eight, nine, 11 or 12 passengers while the commercial van comes in two, three, five and six seater versions for a high degree of versatility.

continue reading "Hyundai i30 Car and TQ Van"

Hyundai unveiled the i-Blue Fuel Cell Electric Vehicle (FCEV) at the 62nd International Motor Show in Frankfurt. The hydrogen powered, zero emission concept car is tailored to incorporate Hyundai’s third-generation fuel cell technology, currently being developed at Hyundai’s Eco-Technology Research Institute in Mabuk, Korea.

Hyundai also presented the Veloster, a sporty coupe which caters to the requirements of the Y-generation and the i-30 Crossover Wagon, an extension to the i-30 family aimed at the European market.

continue reading "Hyundai i-Blue Fuel Cell Electric Vehicle"

Hyundai Unveils QarmaQ Press release:

Hyundai Motor Co. and GE Plastics presented QarmaQ, a first in the Crossover Coupe segment. The QarmaQ is Hyundai’s Advanced Technology Demonstration Vehicle (ATDV) that showcases over 30 different environmentally progressive technologies led by the innovative “Elastic Front™”, an innovative solution that can help reduce the risk of severe injuries in Crossover Utility Vehicles (CUV) pedestrian collisions.

Designed at Hyundai Motor Europe’s Design and Technical Center in Russelsheim and engineered in close cooperation with GE Plastics, QarmaQ develops and validates over 30 key technologies, which will be selectively incorporated into Hyundai’s new models to be rolled out from 2008-2014.

Video after jump

continue reading "Hyundai Unveils QarmaQ"

The Hyundai Design and Technical Center and Hyundai Motor America presented the world debut of the HCD10 Hyundai Hellion concept.

continue reading "HCD10 Hyundai Hellion debut"