Chocoholic Contestant Scores Sweet Prize

Sweetest Day is getting a sugar rush this year, courtesy of the Jeep brand. Seven sweet toothed consumers created a scene today when they licked their way through more than 700 pounds of chocolate in the “Sweetest Day the Jeep Way” challenge in Cleveland. After licking her way through a chocolate-covered Jeep grill and searching through more than 45,000 pieces of wrapped candy, Anne Gemkow of Chicago tasted victory, winning an all-new 2008 Jeep Liberty 4×4 with Sky Slider roof.

“I never thought my sweet tooth would actually come in handy,” said Gemkow. “I’ve always been a huge Jeep fan and I can’t wait to cruise around town in my new Jeep Liberty.”