MINI Press Conference at the Auto Shanghai 2007

The new MINI Cooper and MINI Cooper Convertible were presented to the Asian public during the MINI press conference at the Auto Shanghai 2007. Dr. Kay Segler, Vice President, Brand Management MINI, declared that China has contributed to the success of the MINI with a retail volume up 145 percent in Mainland China since last year. He also announced that the MINI dealership network in China will be expanded beyond the costal region. In Hong Kong, MINI has reached a market share of 2.5 percent its highest market share worldwide. Featuring six airbags and innovations in the engine, transmission, chassis and steering, the new MINI has been rewarded with five stars by Euro NCAP. Since its re-launch in 2001, about 944,000 MINI have been sold worldwide and its production capacity has increased to 240,000 units a year.