The challenge for companies like the LP Wheel Group, then, is how to make each design glitzier than the last. Tony Lee, the owner of LP Wheel, is known among car enthusiasts for his line of Chevrolet and Ford emblems studded with multicolored Swarovski crystals, which are sold under the IcedOutEmz brand name.
But in preparation for the annual Specialty Equipment Market Association trade show, held last November in Las Vegas, Mr. Lee decided to create something several degrees more elaborate, and around 1,250 times more expensive: a diamond-festooned, 18-karat white-gold shift knob, priced at $150,000.
VIA NYT
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